Like the media of the world. The media in Pakistan serves three fold objectives very efficiently which are awareness, entertainment and advertisement. Since the last decade the media in Pakistan has become very vibrant because of the privatization of TV channels, independent press and uncontrolled internet access to general people. Pakistan is a big country of more than 150 million people. So it offers a huge market to multinationals and local companies to sell their products. These facts are very provocative for the international companies to sell their products and services in Pakistan. The multinationals companies like coca cola, KFC, MacDonald, Nestle and many more are already doing business in Pakistan.
